06.2015 - up to date
06.2014 - 06.2015
• develop key visuals, creative ads, POS, design of business and promotional materials, design of media advertising materias, outdoor advertising materials.displays.
Clients: Duim (the wholesaler of plumbing engineering equipment), Guliani Group (the restaurant chain), University of Technology, El Farma, Finn Flare, Country Pub, Taber trade.
EEDC (Eastern European Distribution Company)
Designer in the marketing department
Areas of expertise: distribution of Alcoholic Beverage Brands.
• developed key visuals for all the company's brands, design of business and promotional materials, design of media advertising materials, web banners, outdoor advertising materials, POS and POP displays.
Brands: Stoli, Moskovskaya osobaya, Putinka, Drova, Graf Yablonskiy, Bazar Vokzal, Sovetskoe Sparkling Wine.
11.2012 - 06.2014
Independent Designer working with "G.M.R. Planet of Hospitality"
Areas of expertise: restaurant chains.
• develop corporate identities, creative ads, printing materials, POS, online and outdoor advertising materials.
12.2011 - 10.2012
Otto Group Russia
Head of Design Group
Areas of expertise: direct marketing and e-commerce.
• planning, management and supervision of the design group activity;
• worked out a creative strategy of company's brands;
• elaboration, implementation and control over internal procedures and quality standards;
• presented quarterly reports about the design group activity to the top management;
• collaboration with the design advisor from Germany;
• oversaw cooperation between the design group and interfacing departments;
• was in charge of motivation and development of employees, team building and personnel certifications;
• was involved with recruitment, organized a period of probation and introduced new employees to work.
10.2008 - 11.2011
Advertising agency "Dezign Republik"
Areas of expertise: graphic design. Development of logo design, corporate identities, packaging, creative ads, business and promotional printing materials, POS, gifts.
• administrative and creative direction and supervision of the advertising team, including setting goals, quality control and project planning;
• networking (conducting presentations of team abilities and work samples, services negotiations, overseeing ongoing projects, presenting and validating fulfilled product);
• negotiations, engagement and ongoing interaction with contractors;
• development of the ageny's corporate identity and advertising materials;
• development, maintenance of corporate website, content management;
• development of pricing structures;
• internal and external document management.
Major clients: Huvepharma, Maccabi security solutions, Buderus, Provet, Ink Heart, BETAMAX, Vasco, SDS-Foods.
12.2003 - 09.2008
Advertising agency "Delta Design"
Head of Creative Department
Areas of expertise: development and manufacture of POS and POP displays.
• provided administrative and creative leadership to the creative department, which included groups of specialists in several fields: graphic design, 3D design, make-up, prepress;
• was in charge of formation of a 3D design group;
• prepared business plans for the design team, set goals, distributed priorities, performed quality control and determined project deadlines;
• maintained employee motivation;
• negotiated with clients: presented services, drafted briefs, presented creative product;
• oversaw cooperation between the creative team, the clients and the production departments;
• developed pricing strategy;
• updated and evolved agency's graphical style, designed presentation materials;
• was heavily involved with recruitment.
• generated ideas, participated in the development of original and effective advertising solutions;
• developed creative and design concepts and subsequently adaptated them to various media sources;
• performed ongoing systematic work on long-term projects;
• developed logo design, corporate identities, creative advertising, printing materials, POS and POP displays.
Major clients: Procter&Gamble, Colgate-Palmolive, L'Oreal, Ferrero Russia, Mars, Nestle, Jhonson&Jhonson, Pfizer International LLC, Novartis Consumer Health SA, Ferrosan, KRKA, F.Hoffmann-La Roche Ltd., Pernod Ricard Rouss, Diageo, Moet Hennessy Whitehall Rus, Sun Interbrew, the Bank of Moscow.
01.2001 - 12.2003
"Neims" International Branding Agency
Areas of expertise: market research, building brand portfolio for clients, developing branding strategies, brand creation from scratch, rebranding, launching new brands, monitoring and update of existing brands.
• developed logo design, packaging design (packaging and labels), creative advertising, POS, trade show stands.
Major clients: Danone, Hitachi, Kraft Foods, United Confectioners, Bolshevik, Crystal, Rosspirtprom, OST-Alko, Setun, Metatr, Klin.
08.1999 - 12.2000
Designer in the advertising department of the parent company
Areas of expertise: design, sale, installation and servicing of equipment for heating, water and air conditioning.
• developed brand books, design of business and promotional materials, design of media advertising materials, outdoor advertising materials and trade show stands for various affiliates.
Major clients: Impulse, Termoclub, Western Line, ACV.