• corporate administration;
• project management;
• experience in development of new spheres of work;
• communications, negotiation and presentation skills;
• recruiting employees and contractors;
• awareness of the concepts and principles behind marketing and advertising;
• establishment of strategic and creative concepts;
• knowledge of the copywriting process;
• development of all varieties of graphic design;
• PC, Mac: Graphics software package Adobe (Photoshop, Illustrator, InDesign, DreamWeaver), Microsoft Office Suite (Word, Excel, Power Point);
• languages: Russian, English, Ukrainian.

• 2004 Moscow Technical University. Major: Manager of marketing and advertising.
• 1999 Kharkov State Academy of Arts and Design. Major: Designer of interiors, exteriors, exhibitions and advertising.
• 1993 Donetsk Art College. Major: Artist-designer.


06.2015 - up to date
Freelance Designer

• develop key visuals, creative ads, POS, design of business and promotional materials, design of media advertising materias, outdoor advertising materials.displays.
Clients: Duim (the wholesaler of plumbing engineering equipment), Guliani Group (the restaurant chain), University of Technology, El Farma, Finn Flare, Country Pub, Taber trade.

06.2014 - 06.2015
EEDC (Eastern European Distribution Company)
Designer in the marketing department

Areas of expertise: distribution of Alcoholic Beverage Brands.

• developed key visuals for all the company's brands, design of business and promotional materials, design of media advertising materials, web banners, outdoor advertising materials, POS and POP displays.
Brands: Stoli, Moskovskaya osobaya, Putinka, Drova, Graf Yablonskiy, Bazar Vokzal, Sovetskoe Sparkling Wine.

11.2012 - 06.2014
Independent Designer working with "G.M.R. Planet of Hospitality"
Areas of expertise: restaurant chains.

• develop corporate identities, creative ads, printing materials, POS, online and outdoor advertising materials.

12.2011 - 10.2012
Otto Group Russia
Head of Design Group
Areas of expertise: direct marketing and e-commerce.


• planning, management and supervision of the design group activity;
• worked out a creative strategy of company's brands;
• elaboration, implementation and control over internal procedures and quality standards;
• presented quarterly reports about the design group activity to the top management;
• collaboration with the design advisor from Germany;
• oversaw cooperation between the design group and interfacing departments;
• was in charge of motivation and development of employees, team building and personnel certifications;
• was involved with recruitment, organized a period of probation and introduced new employees to work.

10.2008 - 11.2011
Advertising agency "Dezign Republik"
Creative director

Areas of expertise: graphic design. Development of logo design, corporate identities, packaging, creative ads, business and promotional printing materials, POS, gifts.

• administrative and creative direction and supervision of the advertising team, including setting goals, quality control and project planning;
• networking (conducting presentations of team abilities and work samples, services negotiations, overseeing ongoing projects, presenting and validating fulfilled product);
• negotiations, engagement and ongoing interaction with contractors;
• development of the ageny's corporate identity and advertising materials;
• development, maintenance of corporate website, content management;
• development of pricing structures;
• internal and external document management.
Major clients: Huvepharma, Maccabi security solutions, Buderus, Provet, Ink Heart, BETAMAX, Vasco, SDS-Foods.

12.2003 - 09.2008
Advertising agency "Delta Design"
Head of Creative Department

Areas of expertise: development and manufacture of POS and POP displays.

• provided administrative and creative leadership to the creative department, which included groups of specialists in several fields: graphic design, 3D design, make-up, prepress;
• was in charge of formation of a 3D design group;
• prepared business plans for the design team, set goals, distributed priorities, performed quality control and determined project deadlines;
• maintained employee motivation;
• negotiated with clients: presented services, drafted briefs, presented creative product;
• oversaw cooperation between the creative team, the clients and the production departments;
• developed pricing strategy;
• updated and evolved agency's graphical style, designed presentation materials;
• was heavily involved with recruitment.

Art Director

• generated ideas, participated in the development of original and effective advertising solutions;
• developed creative and design concepts and subsequently adaptated them to various media sources;
• performed ongoing systematic work on long-term projects;
• developed logo design, corporate identities, creative advertising, printing materials, POS and POP displays.
Major clients: Procter&Gamble, Colgate-Palmolive, L'Oreal, Ferrero Russia, Mars, Nestle, Jhonson&Jhonson, Pfizer International LLC, Novartis Consumer Health SA, Ferrosan, KRKA, F.Hoffmann-La Roche Ltd., Pernod Ricard Rouss, Diageo, Moet Hennessy Whitehall Rus, Sun Interbrew, the Bank of Moscow.

01.2001 - 12.2003
"Neims" International Branding Agency

Areas of expertise: market research, building brand portfolio for clients, developing branding strategies, brand creation from scratch, rebranding, launching new brands, monitoring and update of existing brands.

• developed logo design, packaging design (packaging and labels), creative advertising, POS, trade show stands.
Major clients: Danone, Hitachi, Kraft Foods, United Confectioners, Bolshevik, Crystal, Rosspirtprom, OST-Alko, Setun, Metatr, Klin.

08.1999 - 12.2000
Impulse Holding
Designer in the advertising department of the parent company

Areas of expertise: design, sale, installation and servicing of equipment for heating, water and air conditioning.

• developed brand books, design of business and promotional materials, design of media advertising materials, outdoor advertising materials and trade show stands for various affiliates.
Major clients: Impulse, Termoclub, Western Line, ACV.

Design - Valerya Sorokopoud © 2014-2019

Tel.: + 7 906 049 64 75, + 007 495 516 92 08

E-mail: valerya.sorokopud@yandex.ru