Client: Impulse Holding
Work included: development of a creative concept. Illustrations. Development of printed advertising materials and gifts.
Brief: develop a strong national image for the company. Develop advertising materials and gifts for the overseas business partners the company works with.
Solution: illustrations are made in neo-primitivism style which fuses elements of Cubism and Futurism with traditional Russian "folk art" conventions and motifs, notably the russian icon and the lubok. The theme that is presented in them is slavic paganism: a series of festivities that followed changes of nature and seasons, pagan ceremonies and rituals, characters of Russian folklore.