Brand: Paley Rothman
Client: Paley Rothman

Work included: an identity design.

Brief: design Corporate identity. Create the company's image mixing the simple forms favored by modernism with the nostalgic traditionalism.

Solution: a mix of traditionalism and modernism was done by using:

· a mix of serif and non-serif typefaces;

· a mix of brave cheerful colours and classic tones;

· black and white images;

· agressive but positive motto: "We are endlessly kind to you, but endlessly routhless to your opponents".

Design - Valerya Sorokopoud © 2014 - 2019

Tel.: + 7 906 049 64 75, + 007 495 516 92 08

E-mail: valerya.sorokopud@yandex.ru