Work included: an identity design.
Brief: design Corporate identity. Create the company's image mixing the simple forms favored by modernism with the nostalgic traditionalism.
Solution: a mix of traditionalism and modernism was done by using:
· a mix of serif and non-serif typefaces;
· a mix of brave cheerful colours and classic tones;
· black and white images;
· agressive but positive motto: "We are endlessly kind to you, but endlessly routhless to your opponents".